Stix

Role: Brand Marketing Coordinator

Accomplishments:
- Created TikTok strategy which brought in 1K new followers and generated over 500K views.
- Generated 5% average engagement MoM on Instagram posts.
- Established content buckets for Instagram, Instagram stories, and TikTok which regularly yielded high engagement.
- Brought in 30+ new members to our new Geneva channel in one week.

About Stix:
Stix is the female-founded, no-judgment DTC health brand with the products and space you need to make confident decisions about your body. With a mission to destigmatize women’s health, Stix sells OBGYN-approved vaginal, sexual and urinary health products on their website to make for convenience and discreetness.

Here are a few examples of TikTok content I created while managing the channel:

Here are a few examples of Instagram stories:

I used SMS as a channel to send updates on sales/promotions, product highlights, and health education with links to articles from our education blog Real Talk.

Here are a few of the campaigns I created:
*All SMS was sent through Attentive

Summer sale announcement text yielded:
11.6% CVR
1.2% CTR
$1,446 in Revenue
Delivered to 26,651 subscribers

An important revenue driver was our e-mail communications with subscribers. Here are a few examples of e-mail copy I created:
*All e-mails were sent through Klaviyo and created through Figma and Klaviyo